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Introduction

You need copy for your landing page but you’re not sure where to start. First let’s clarify what we mean by a landing page. A landing page can be a page that visitors come to after clicking on a promotional banner or link. Ultimately, the landing page must convince the visitor that they should stay on your site. You may also have a goal that you want accomplished, such as:

• Signing up for a newsletter or filling out a form
• Buying a product
• Reading informational pieces

What’s going to keep them there? The structure, the language, and the visual appeal all play a part of it. Check out these tips to create a great landing page, or reinvent the one you already have.

The structure

People arrive at your site looking for answers. They scan to see if they’re in the right place and assess whether it’s going to be a quick and easy visit or a long grinding one. Your landing page is the welcome wagon inviting them in and feeding them the information they need. The structure of the page will either pull them in and encourage them to fulfill your goal, or distract and cause them to cut out of there before getting the whole picture.

The structure of the landing page in general should be matching that of the banner, ad or link they clicked on to get them there. So for example, if your PPC Ad is targeting SEO articles, your landing page should discuss exactly that. If a Victoria Secret’s Ad for lingerie shows up and you click on it, you will be transferred to a landing page with the exact image and structure of the ad.

The visuals

• Copy placement – Strategic use of copy and graphics will catch the visitor’s attention. Don’t muck up the page with large, distracting graphics. Use plenty of whitespace and place your message in the central portion of the page rather than placing information down the sides, where the focus can be lost quickly. Keep the copy short. The visitor expects a precise message, so don’t choke it up with tons of mindless prose.

• Beauty is in the eye –Use a consistent color palate. If you have advertising or banners that link visitors to your website, make sure the concept and color scheme match across the board. It’s also a great visual indicator for the visitor because they can easily identify that they’re still in the right place.

• Simplify – Remove any distracting elements like advertising banners, links, or additional blocks of information from the page and get down to the specific message.

The goal

Before you design the landing page, decide what the goal of the page will be. If you’re looking for newsletter subscribers, the goal will be to have the visitor enter their information and become a member of your mailing list.

Be a sleuth

Do your research. Keep your visitors in mind when building your landing page and tailor it to suit their needs. By narrowing your options and focusing on your visitor, you’ll stay on target.

Keep your focus

Keep the focus on you. You’ve dangled a large poster board over their head and pulled them in. Now that you’ve got them, don’t give your visitors a reason to wander.

Use a call to action

A call to action, such as ‘subscribe now’ or ‘get this offer’ reminds the visitor why they are on your website. Place them toward the top of your page. For uses that want to click, it allows them to find it easily. For those who are still deciding, it’s a great reminder.

Many sites place the consultation form or contact form directly on the landing page, which may not be such a bad idea. Again, you need glaring calls to action. Don’t add several useless links on the page that will take the visitor back to your main site; rather include the links that will get them to actually purchase your product/service.

Write like a pro

No, you don’t have to hire one to look like one. What’s the best way to come off like a professional? Create landing pages with no grammatical or spelling errors. I recently hit a website offering ‘discount holideys.’ As I clicked out of there, I pictured the four-star flea-bag motel by the swampland I might have booked if I stayed.

Reassure

People get leery when they’re asked for their personal data. If you’re asking for personal information, make sure you have a credible privacy policy to back you up.

Before you can embark on the monumental task of writing effective sales letters, there are certain things you have to possess first and it’s not having a deeper vocabulary or the eloquence of a poet. Rather, you need to possess adequate grammar skills (knowing the difference from their and there is a start), knowledge of your target market, and familiarity with sales letters in general. If you have all of those down to pat then it’s definitely time for you to write one yourself.

8 Essential Tips on How to Write a Sales Letter

Tip #1 Establishing Rapport with Your Reader – Start by addressing your reader personally. Rather than writing Dear Madam, go ahead and write Dear Martha. Use “you” instead of “one”, “he”, or “she” when writing the rest of your sales letter. Use a friendly and conversational tone so that a customer won’t hesitate later on to make his inquiries or voice out any of his concerns. And at the end of your letter, sign it personally so that it would truly seem like a private letter between you two than just something that’s mass-produced.

Tip #2 Establishing the Facts Pronto – Your first paragraph – not counting the ones which are made up of greetings and other courtesy lines for your customers – must contain basic information about who you are and why you’re writing to them. By the end of the paragraph, you should have also established your credibility and thus providing them the necessary reason to read more of what you have to say.

Tip #3 Validate Your Claims – The following paragraphs should validate what you have initially claimed in your first paragraph. You can use graphical presentations, statistics, facts from well-established authorities, success stories, and anything else that will let your readers know you’re for real.

Tip #4 Use the Appropriate Writing Style and Approach – Knowing the answer to this will depend greatly on how familiar you are with the wants and needs of your target market. If you are catering to teenagers for instance then they’ll greatly appreciate it if you use simple and hip terms. Speak their language in other words!

Tip #5 Be Careful about Using Graphics – Pictures may speak a thousand words, but they’re not at all easy to download in the Internet. They are better used in direct mail sales letters, but if you’re willing to give them a shot for online use, make sure they’re edited with SEO in mind. Keep them small, reduce their quality without sacrificing image presentation, and provide them with captions.

Tip #6 Make It Unique – Sales letters may use the same formula over and over, but those that are successful will have certain unique features or memorable lines included in their letters. Yours must have one or two of those as well. Making your sales letter unique and original in at least one part of it will ensure that your readers will enjoy better recall of your company’s offers.

Making your letter unique is easier said than done, but one way to do it is by concentrating on what your company has and others don’t.

Tip #7 Creating the Best Subject Line and Title – Writing titles are sometimes more difficult than writing the actual content. To make this task easier, it’s best to leave them at the end. Once you’ve completed the content of your sales letter, you’ll usually have an easier way of summarizing everything up with the appropriate subject line and title. As you go about forming them, just make sure you keep them brief but interesting. Ultimately, titles and subject lines must be able to explain the gist of your sales letter but at the same time serve as an irresistible invitation to read more about it.

Tip #8 Ending with a Strong Call for Action – Anyone with any knowledge and experience in writing sales letters will always tell you to end with a strong call for action, and this article won’t be any different because it’s truly integral. After all the things you’ve said in your letter, you have to remind them at the end what your point was in writing in the first place. Emphasize the need and urgency behind the action!

Follow these eight tips, and your sales letters are sure to attain their objectives!

Setting goals for your mlm company are important, but they are nothing if you don’t follow through with them. Setting the goals is the first step of the process while doing it is the ongoing process. Here are 7 things you can do to reach your mlm goals.

1. Envision your dreams

The best way to stay motivated with your mlm company is to envision what you would like life to be like. If you can be faithful to your dreams and stay true to your goals you will have a better chance at accomplishing them.

2. Hang around successful people

There is a myth that you are who you hang around with. If you can surround yourself with successful people you will pick up tips, advice, and an overall attitude that you can and will succeed with your mlm company.

3. Listen to motivational tapes

If you continue to pound it in your head that you can do it and you will attain your goals you will. Listening to motivational tapes and attending motivational speakers will help you gain confidence in yourself and become fearless of the task that lies ahead of you.

4. Become an expert at what you do

In order to accomplish your mlm goals you have to be able to succeed in different facets of the business. By practicing your presentation and going over your approach to prospects you will be less nervous and more confident when the time comes to talk to the prospects.

5. Avoid all bumps in the road

You are going to come across people saying you can’t do it or you gave it your all. To accomplish your dreams and have success with your mlm company you have to put these people and their words behind you. These are simply distractions and bumps in the road that will try to get you off course. Stay focused on what you want.

6. Keep your priorities straight

Having a successful mlm company requires your full attention at all times, not half the time or some of the time. If you want to have success and want to have a fulfilling life with network marketing you must keep your priorities straight.

7. Go over your goals EVERY DAY!!!

You should get in a habit of reviewing your mlm goals on a daily basis so you know exactly what needs to be done. Every time you accomplish a goal, cross it off the list and move on to the next goal. Your list is not set in stone by any means, so if needed don’t be afraid to add to the list. If you know what your goals are and see them repetitively, you will be more apt to achieve them.

These are just a few of the things you can do to assure yourself of attaining your mlm goals. Everyday you will come across negative people with negative comments. However, if you can maintain a positive attitude and envision your dreams you will find yourself on the right path towards an accomplished mlm company.

So you want to start an online business. You have surfed the web, read some blogs and have found that lots of people are making some decent mullah. But you are frustrated due to the lack of any new idea. Don’t worry. There are still many ideas that you can implement using a little money, lots of efforts, and some persistency.

1. Think about your hobby. What you would like to do in your spare time? May be you like to go hunting, or scuba diving. May be you want to make dolls. List some of the annoyances and inconveniences you encounter while pursuing your hobby. Search in Google to find solutions to your problems and then write a small e-book. Sell the e-book using clickbank dot com.

2. If you are an artist, crafter, or designer, check out etsy dot com. You create your own shop by signing up for free. Listing an item with photos cost 0.20 cents. The selling fee is 3.5% of the final sale price. You can accept payment through PayPal.

3. Start a blog. But don’t start a blog on making money. Find your niche and sign up for free at Blogger to create your blog. You need to select a name for your blog. Select the name of your blog carefully. Write down half a dozen names that tell something about your blog topic. Check out those names using the overture keyword selector tool for search popularity. Use a name that people search at least more than a thousand times every month.

4. If you decide to use the number 3 (starting a blog) method to generate incomes, sign up with ReviewMe, PayPerPost, and Chitika for writing paid reviews of other companys’ products and services. This will supplement your Google’s Adsense incomes.

5. If you are good at computer programming, write a simple online tool, e.g calculating carbon foot print of your visitors, or total body fat. You get the idea. The program should be simple to use and easy to develop. Build a website around your tool and sign up with affiliate programs for revenue generation.

6. If you frequently go on short trips or vacation, buy a good but small and high resolutions digital camera for easy carrying with you all the time. Take at least 200 pictures on each trip and put them for sale on shutterpoint dot com. There are a few other websites where you can put your photos for sale. Check them out by doing a Google search.

7. Participate in paid survey.But don’t pay to join any program for paid survey. Use Google to search for paid survey and visit a dozen paid survey websites. Review their offerings and write those down. Now search webmaster forum in Google and then sign up in a couple of webmaster forums. Ask about others experiences with paid survey companies and pick a good one.

Now you have these seven unusual ways to make money online. You will not make a ton of money overnight. But once you gain experiences in online money making opportunities, you will explore other methods to earn big bucks.

While the main objective for sales letters does not change at all – and that’s to encourage customers to avail of your products and services – there are different types of approaches you can use to make them more effective.

7 Types of Sales Letter You Can Use to Improve Profit Margins

Introductory Sales Letters – This is perhaps the most discussed about type of sales letter in the Internet. This type of sales letter introduces your company to prospective customers. Readers may or may not know about you, but either way, they’re sure not to have bought from you, and your sales letter should tell them why it’s time to change that fact. When writing this letter, keep it as brief as possible because they don’t know you well enough to believe that reading more than one page of your letter would do them any good.

Product Update Sales Letters – This is mainly for old and existing sales customers. The primary thrust of this letter is to let them know about your latest product offerings and how they compare to previous items in your product line. Usually, sales letters of this ilk offer incentives as well for customers to buy during the promotional period. Make sure you include details about the expiration date for the promo period as well as information for ordering just in case they’ve forgotten how already.

Selling Incentive Sales Letters – This type of sales letter is also for old and existing customers. Although you’re not offering them anything new to buy, you’re offering them the chance to purchase old or existing products and services for lower or better rates. There could be discounts, rebates, or other selling incentives. It could be a contest or any other promotion to encourage them to buy more and buy now.

When writing this type of letter, it’s important to make the incentive as exciting and attractive as possible. Secondly, emphasize the urgency. Selling incentives last for a brief period of time – it has to or you might go bankrupt – so make sure they understand that the clock’s ticking away!

Thank You Sales Letters – If it’s the first time for any individual to avail of your products and services, always send them a thank you letter right after completing their purchases. You don’t have to do it and they know it. But you did it all the same and customers will always appreciate your efforts. It will also make them remember your website more easily. At the end of your letter, of course, make sure that you mention what other great products and services are awaiting them in your website upon their return.

Holiday Sales Letters – Never let any important holiday in the year pass by without writing to your customers. Write to them one or two weeks before the holiday. Write the appropriate greetings then segue with explanations as to why your products or services could be a perfect gift for the celebrated holiday. If you have holiday promotional offers you definitely have to mention them in this letter.

Company Celebration Sales Letters – These sales letters establish the fact that you think of your customers as part of your family, and that’s why you include them in your celebrations. If this year marks the 60th year you are in business then make sure that you let your customers know this. Acknowledge the role they’ve played in your success and of course don’t forget to end the letter with an invitation to drop by your website in order to build stronger and longer lasting bonds. These letters also apply for any achievement, award, or recognition that has been bequeathed to your company.

We Miss You Sales Letters – Your customer or order tracking software can usually alert you when a long period of time has elapsed since certain customers have dropped by or purchased from your website. Make sure to send them “we miss you” sales letters to these customers as well as customized information regarding your newest products and services that you’re sure they’ll welcome based on data from their previous orders.

These may take time to write, but it’s an effort well-spent because it ensures that your customers will remember you – even when though much time has passed since their last visit – simply because you took the time to remember them as well.

Getting listed in search engines is very important for internet marketers. A high search engine ranking for your website is critical if you want to generatel your own leads that will convert into signups and sales. This article discusses the keys to getting listed in search engines.

The higher your page comes up in search engine results, the greater the traffic that is directed to your website. That’s what search engine optimization is about.

1. To increase search engine rankings, the words on your home page’s title bar should include the most important keywords or phrases, one of which would include your business name.

2. Then click on all your links and examine the title bars on the pages you access. Each title bar on every single page of your site should contain the most important keywords and phrases taken from the page itself. However, avoid very long strings of keyword. It is usually best to keep them to six words or less.

3. Your website content also plays a crucial role in getting listed in search engines. Search engines generally list sites that contain quality content The text on your site must contain the most important keywords, the words that potential customers will be typing into search engines to find your site.

4. Each page on your site should contain around 250 words, but if this is not desirable due to your design, shoot for at least 100 carefully chosen words. This text is essential to achieve a high page ranking.

5. To find out if your text is in HTML format, take your cursor and try to highlight a word or two. If you can to do this, the text is HTML.

6. Next are what is called meta tags. These are just simple code. They only have a small effect in getting listed in search engines.

7. Finally, we come to the issue of link popularity. This is very important in terms of search engine rankings. Almost all search engines use link popularity to rank your website. Link popularity is based on the quality of the sites you have linked to from your links page.

If you type in “free link popularity check” in a popular search engine, the search engine will then show you what sites are linked to your site.

Linking to popular, quality sites not only boosts your search engine ranking, but it also directs more quality traffic to your website.

Search engine rankings are extremely important for a successful Internet marketing campaign. Before you go out and hire a search engine optimization company, try taking some of the simple steps listed above, and see if you can’t boost your rankings yourself. Don’t ever ignore this all-important factor in Internet marketing.

To check your link popularity, an easy and free tool to try is http://www.linkpopularity.com/

Getting listed in search engines is not all that difficult when you follow a few simple methods and use a system that creates quality links.

If you are trying to get your online business the attention it needs, you already know that search engine optimization is a lot more difficult than it looks! Using a search engine to get business to your site has been around as long as search engines have, but the methods for getting your site the relevant traffic it needs are getting more complex. Take a look at some search engine optimization advice and tips that might be able to help you get your web traffic where you need.

1. Be mindful of your keywords.

Keywords are what your prospective customers use to find your site. Think about someone who is looking for your services without being aware that your company exists. How are they searching, and what terms are they using?

2. Keep it relevant.

Search engines look for more than just keywords. They will also look for words that are related to the keywords in question, and they will look at the context that the keywords are used in. Resist the current trend of “stuffing” your website with keywords; search engines are sophisticated enough to discover instances of inflated content and your site rankings will suffer for it!

3. Be useful!

One of the best ways to get people to your site is to offer something useful and free. Industry-specific glossaries and things like mortgage or plan calculators fall under this topic. The more useful gadgets and resources that you put on your site the better.

4. Work with link building.

When a site links to you without you providing a reciprocal link, you can be said to be link building. Link building, aside from bringing you traffic in its own right, is one of the factors that search engines use to rank your site in its natural searches.

5. Establish yourself as an expert.

Chances are, you are already an expert in your specific field. Let everyone know this by spreading your know-how and putting your information up around the web in article and forums. These will give you excellent links back to your site. It is important to make a name for yourself in more ways than one, and establishing yourself as an expert in your field will go a long way towards getting you attention via more viral methods as well as through links.

6. Code well

Did you know that clumsy or awkward coding could cost you in terms of getting good search engine hits. make sure that your website validates through the W3C. This way you will be sure that the search engines wont have any problems crawling it.

7. Get a professional.

Search engine optimization is something that brings together a lot of factors that need to be balanced, and sometimes, it is difficult to make sure that they blend well. There are many professionals that can help you improve your ranking on search engine sites like Google, and if your business is reliant on the customers that it attracts online, this is definitely a resource that you want to take advantage of!

When a site has outgrown its web host on all counts or when a web host does not keep its promises, moving web hosts becomes imperative. If a web host fails to provide much needed expansion requirements or technical support you need to upgrade to one that can meet your growth needs.

The first step is to ensure that you have all legal documents and contracts with you. Then make sure you have accurate and updated copies of all content, databases, scripts, and clientele lists. A back up needs to be done as a matter of routine not just when you need to move. Trouble can rear it head in the form of hardware failure or unexplained data losses.

Research the market thoroughly before deciding on a new hosting service. List your requirements and look for a host that can exceed your needs. It is not just bandwidth that you need to look at. Consider technical support, upgrading options, as well as whether the host is keeping up with new developments in the field.

It is important to run from the two web hosts simultaneously for a period until all debugging is carried out and problems are solved. Activate your new solution and upload all your pages, databases, and scripts. Use the new IP address provided by the new company and test the site.

Once things function satisfactorily you must transfer the DNS servers from your previous host to the new one. The transition may take around two weeks so it is essential to keep both sites functional during that transition period. Check mails from both sites until such time you don’t receive any communications to the old site. Once you are sure, discontinue your old hosting service.

Be sure to:

•    Select a new service that is similar to your old one as far as technology is concerned. And that you are using the latest design software and that the host has the latest server versions. This will maximize site efficacy.

•    Check carefully the hosting service agreement pertaining to the new host.

•    Choose a dedicated environment that will offer more capacity for dealing with online customers and provide adequate bandwidth allowances.

•    Check out the benefits of an annual plan against a monthly one.

•    Find out if your new web hosts are reliable, honest, and competent. The people running the web hosting service must comprehend the technology thoroughly and keep abreast of new developments.

•    Check forums to see if the new host you have selected has good reviews and whether there are any valid complaints.

•    The host must ensure that your site is up and running 24/7 for 365 days. The pages must load instantly; to this end the web host must have state of the art computer systems. CGI routines, autoresponders, PHP, ASP, SSI scripts, credit card gateways, and so on. All systems must function smoothly.

Be a wise and informed mover.

One of the things I encourage people to do when they start out online is to quickly create a plan of what they want to achieve. A vision for your business is better, but not everyone is ready for a vision.  Even a plan for the next six months will help you to focus on what you want to get done.

The internet offers an opportunity to reach a wide market if you are effective, and your “shop” never has to close. It will be open 24 hours a day, 7 days a week to anyone that chooses to visit.

Not only is the potential for customers huge, but the number of areas you can focus on online is also huge, and whilst I will not be covering them all in this article I wanted to give you a flavor of some of the things you can do.

Affiliate Marketing – This involves you selling the products of a supplier. Its one of the more popular things to do when you start out online because you don’t need your own product, and many affiliates don’t own their own website.

When you sell goods on behalf of a supplier they give you a commission based fee – which varies but can be anything from 5% to 75% of the total cost of the product.

It makes for a great start because they take care of all the customer service and delivery of the product.  The downside of affiliate marketing is the fact that you never earn as much as someone who actually owns the product.

Info-preneuring or Information Products – Information products are amongst some of the greatest products currently churning out money online. And anyone can create an information product. Imagine you know how to build a pond from scratch. That already makes you a lot more knowledgeable than me -the only thing I know about ponds is that they look great in my garden!
Maybe one person in a thousand will want to know how to build the kind of pond you know how to build.

Offline you can write a book about it but not many publishers will want to publish it (although there is self-publishing now!). because for a publishing company it’s just not worth the marketing.

On the internet though, one person in a thousand gives you a potential market of 340,000 customers. If you write a book and sell it online for just $10 per copy you could make as much as $3,400,000. All you have to do is tell people what you know-and tell them it’s out there. And that costs next to nothing.
If you love writing, or if you have work that you have tried to get published and failed, this may be a great alternative for you.

Niche Marketing – Now you have your information product on how to build a pond, this is called a niche market. You are not talking about knitting, or how to improve your golf swing so you will not want to market to those people.

Niche marketing is basically marketing your website to a particular market. Once your pond ebook is selling well there is nothing to stop you putting up another website about improving your golf swing, or looking after your new hamster. You just decide on the product, create it and put up a website. But again, you must first do some research into what people want if you really want your site to be successful.

It pays to focus in on one particular niche because then people will arrive at your site knowing that you potentially have the product they are looking for.  If they are then presented with 30 different products on different topics they will not hang around long enough to bother looking.

Membership Sites – This has become one of the bigger money earners.  Imagine taking everything you know on how to build a pond, filming yourself as you build and then creating it into videos. Interviewing pond and fish experts and turning them into audio.  Then putting all that information into a membership area where people pay to gain access. 2,000 members paying a monthly fee of $10 to get access to this membership site is a nice chunk of change!  Your site could charge a one-off fee, a yearly fee or a monthly fee (or all 3!)

Google Adsense – Google provide adverts that can be placed on your website, when someone clicks on this advert you get money (don’t get any ideas about clicking it yourself, Google monitor that and ban you forever!). What has become popular is to have a site that contains articles on a topic, e.g. Looking after a kitten and the adverts will reflect the topic, so there may be adverts on vets, insurance, food especially for kittens, etc etc.

As this information site will help people they are more likely to read the article and then click on one of the adverts. Even better, if you have a product you are selling and you write the article, chances are people will then take a look at your product and buy it.

Google changed the way it reviews sites late July/early August 2006, which really only affected sites that were setup with the sole purpose of getting people to click on their ad link, rather than provide information. The key is to provide quality unique information that you have written yourself, not just a load of clickable adverts and you will be okay.

Network Marketing – Network Marketing or multi-level marketing (mlm) is an area that is well known offline as well as online. Amway is one of the leading network marketing companies, and now, there are a host of opportunities to get into online.
Network marketing works because it uses leverage.  The more people you introduce and help them to introduce others the more money you make. The difficulty can be in just getting people involved and then keeping them interested enough to learn how to replicate your success.

But if you manage that network marketing is definitely a great income generating opportunity.  The key is to find a reputable company with years of experience, or a new company with solid backing both financially and in terms of the people who support the business.

Finally….

Turnkey Businesses – A turnkey business (also called plug-in) is a business that provides everything for you. You will usually be given a product, a website and/or some training/tools in how to market. Some turnkey businesses offer incentives to be paid if you recruit others to take up the opportunity.

This is a great way to get started because you have everything you need. It is definitely important to look for a company that provides you with help and support.

A great example of a turnkey business is my business called The Wealth Director at http://www.thewealthdirector.com You receive  a website, a newsletter system (with newsletters), subscribers and leads when you buy a package, everything you need is in one place.

There is also a complete business including personal development support at http://www.businessstartuponline.com to help anyone with online business startup and network marketing.

The above is a small part of what is possible online, 7 ways to start making money online.  There are many other opportunities and I encourage you to research and find out which one works best for you before getting yourself involved in one.

I also encourage you to focus on one (or two at the most) and enjoy earning a living from them before moving on to running another business.

Tip number one. Every business runs on the amount of financial stability that it has. Without it, no company would be able to maintain their level of expertise and precision. There are several ways that a company can increase their sales on a regular basis. The most important tip to increasing business for the company is to have a variety of products and services that are highly needed in that area. By adding new products and services or having trial periods with possible new products, the company will draw in new clients or bring in repeat customers.

Tip number two